●      Examine the top tips of how to avoid trademark trolls. We’ll also provide strategies on both preventing brand confusion with larger entities, as well as what to do when a mega-corporation is infringing on your trademark rights.

●      Share one student startup’s story of trademark dispute with a billion-dollar corporation – and how he ultimately won a financial settlement. Students will learn how trademark law acts as the great equalizer for the David’s to beat the Goliath’s of the business world, and how they should respond if faced with a larger company infringing on their rights.